India has a rich tradition of fragrances, rituals, and spirituality — and at the heart of this culture lies the humble agarbatti. Whether it’s for daily puja, meditation, relaxation, or simply refreshing your living space, incense sticks have become an essential part of every Indian household.
But with hundreds of options available, one question always remains:
Which agarbatti fragrance sells the most in India?
As we step into 2025, consumer preferences have shifted towards natural, long-lasting, and mood-enhancing fragrances. Below is a curated list of the top-selling incense stick fragrances in India for 2025, based on popularity, demand trends, and customer buying behavior.
1. Sandalwood (Chandan) – India’s Timeless Bestseller
For decades, sandalwood has been India’s most purchased incense fragrance — and 2025 continues the tradition. Known for its warm, creamy, and divine aroma, sandalwood is associated with purity, meditation, and spiritual balance.
Its ability to create a soothing environment makes it the No.1 selling fragrance, especially during festivals and daily rituals.
Why it sells the most:
- Deep spiritual significance
- Long-lasting woody aroma
- Ideal for temples & home puja
2. Rose (Gulab) – The Most Loved Floral Fragrance
Rose incense is one of the most widely purchased fragrances because of its fresh, romantic, and mood-lifting floral notes. Many households prefer rose for daily use due to its gentle aroma that spreads easily without being overpowering.
Why it’s always trending:
- Symbol of love & devotion
- Perfect for morning puja
- Works well for home freshness
3. Jasmine (Mogra) – A Sweet, Festive Favorite
Jasmine, or Mogra, remains one of India’s top-selling fragrances for its sweet, intoxicating aroma that instantly uplifts the atmosphere. This fragrance is popularly used during festivals, religious ceremonies, and evening relaxation.
Why people love it:
- Enhances mood and reduces stress
- Creates a vibrant, positive aura
- Perfect for festive ambience
Melloow Luxury also offers premium jasmine-inspired incense for those who prefer a richer, more authentic floral aroma.
4. Nag Champa – The Meditation Essential
Nag Champa is a global bestseller, but in India, its popularity is unmatched among meditation practitioners, yogis, and spiritual seekers. The blend of Champa flower, resins, and herbs produces a calming and mystical fragrance.
Why it remains a top seller:
- Perfect for meditation and spirituality
- Long last and earthy
- Popular in yoga studios, ashrams, wellness centers
5. Lavender – A Modern Bestseller
Lavender has seen a major rise in popularity in India, especially among younger buyers who want calmness and relaxation. Its soothing aroma makes it one of the most purchased fragrances for bedrooms, meditation corners, and self-care routines.
Why it’s trending in 2025:
- Promotes better sleep
- Reduces stress & anxiety
- Ideal for aromatherapy lovers
6. Oudh (Agarwood) – The Luxury Leader
Oudh has transformed the incense industry with its premium, exotic, and regal aroma. Once considered rare and expensive, Oudh incense is now one of the top-selling fragrances in India’s luxury category.
Its bold, smoky, and woody notes make it perfect for creating a premium experience at home.
Why it sells extremely well:
- Luxury fragrance category leader
- Long-lasting aroma
- Popular during special occasions & upscale gifting
Brands like Melloow Luxury include luxurious Oudh-inspired blends that cater to sophisticated fragrance lovers.
7. Lemongrass – The Freshness Favorite
Lemongrass incense sticks have gained huge popularity for daily use because of their fresh, citrusy, and clean aroma. Unlike traditional fragrances, lemongrass appeals to modern households that prefer refreshing, energetic scents.
Why it’s a 2025 bestseller:
- Naturally cleans the air
- Energizing fragrance
- Great for living rooms and workspaces
8. Patchouli – The Earthy Bestseller
Patchouli is a hit among those who prefer deep, earthy, and mystical scents. Its grounding aroma makes it popular for meditation and relaxation rituals. It’s especially loved in South India and among incense enthusiasts.
Why it sells well:
- Strong, distinctive aroma
- Long-lasting scent
- Ideal for grounding & focus
9. Frankincense (Loban) – The Purification King
Frankincense, or Loban, is a traditional favorite used widely for cleansing spaces and eliminating negative energy. Its resinous, uplifting fragrance is believed to purify the air and enhance positivity.
Why it’s a consistent bestseller:
- Used in religious rituals
- Purifies and energizes spaces
- Popular among spiritual households
10. Musk – The Rich, Sensual Bestseller
Musk has remained a top fragrance for its rich, warm, and slightly sweet aroma. It creates a luxurious ambiance and is often used during evening rituals and special family gatherings.
Why people buy it:
- Exotic and premium fragrance
- Long-lasting
- Popular for evening relaxation
Final Thoughts
Choosing the right incense fragrance depends on your purpose — whether you want purity, calmness, freshness, or luxury. But the list above clearly shows what India loves the most in 2025: timeless, natural, and mood-enhancing aromas.
From sandalwood and jasmine to oudh and lavender, each fragrance carries a unique essence that transforms your home into a calming sanctuary.
If you’re looking to experience premium incense crafted with care, emerging brands like Melloow Luxury offer a refined collection of natural and long-lasting fragrances that bring peace and positivity to your space.